Sucess story

How scanO Helped Ivy Dental Clinics Build Patient Trust with AI

June 18, 2026
icon for location and address
Location
Chandigarh
Icon for practice type
Practice Type
Multi chain clinic
clock icon
Years of Experience
7 years of experience
star icon
Date of Installation
September 30, 2025
upwards trending graph icon
Case Acceptance rate
clock view icon
Time save per patient
patient engagement icon
Patient Trust Improvement
tick mark icon
Case conversion rate

The Doctor & The Vision

Dr. Mallika Choudhary is an endodontist with a philosophy that is quietly radical in Indian dentistry: she does not push treatments. She does not pitch. She diagnoses, presents options, and lets the patient decide.

We do not force any patient for any kind of treatment. We just give them a good diagnosis, give them multiple choices for the treatment, and they opt for one. Giving them a comfortable, pain-free experience is my personal motto and the clinic's motto both.

She is the Clinical Head at Ivy Dental Clinics in Sector 8, Chandigarh, a startup corporate dental chain operating in one of the city's most elite locations. The clinic has been operational since October 2025 and has been building steady footfall in an appointment-based, ethics-first model. She brings seven years of combined clinical experience to a practice that from day one made a deliberate, considered decision: install scanO air at the reception. Not in the operatory. Not as a doctor's tool. At the reception. Where the patient arrives.

That decision is the story.

The Problem Every Ethical Dentist Faces

Before scanO, Dr. Mallika faced a challenge that every honest dentist in India knows intimately: the trust gap.

A patient comes in with a painless tooth that needs a root canal. The doctor knows it. The X-ray confirms it. But the moment the treatment recommendation is made, something shifts in the room.

Patients think that the doctor is pitching RCT because it is costing a fortune and the doctor is getting a benefit from it, she'll put a crown on it and she'll get the money. The treatment is not according to them, but according to the money.

This is the perception that ethical practitioners spend careers fighting. The more you insist on a treatment the patient cannot feel the urgency of, the more the trust erodes. Verbal explanations hit a wall. Clinical authority alone cannot cross it.

The solution, as Dr. Mallika discovered, was not to explain differently. It was to show instead.

I do not pitch them from my side. They ask when I show the images. Showing them images of a particular tooth, they become conscious of themselves only.

scanO made this automatic. Before the patient even reaches Dr. Mallika’s chair, they have already seen their own teeth, their own calculus, their own caries; flagged by an AI, in colour, on a screen.

Day One With the Machine

Dr. Mallika was the first person scanned by the scanO air device when it arrived at her clinic.

I was amazed. I generally have a very good set of teeth. When I scanned, I was able to see the pictures. I was amazed.

But what struck her was not just the clinical output. It was the psychological mechanism. The machine does something that a doctor's words cannot fully replicate; it removes the doctor from the equation of diagnosis. The finding is not coming from someone who benefits financially from the treatment. It is coming from a machine. An impartial, uninterested, AI-powered machine.

Patients trust the machines more. They know they have some problems, but it's more like they found it very glitch-free; that they will not be forced for any treatment.

Patients trust the machines more. They know they have some problems, but it's more like they found it very glitch-free; that they will not be forced for any treatment.

This is the trust gap being closed, not by a better sales conversation, but by removing the sales dynamic entirely.

How the Clinic Runs Now

The workflow at Ivy Dental Clinics is thoughtfully designed. When a patient walks in, they are greeted by the receptionist and the dental assistant. They fill in a patient registration form with their consent and demographic details. And then, before they wait, before they sit in a chair, before they meet the doctor, they are guided to the scanO air.

As soon as the patient handles the door handle, they are greeted. Then they are guided towards the AI machine which is at the reception. With the AI machine, they diagnose themselves.

By the time the patient reaches Dr. Mallika’s chair, the consultation has already begun, on the patient's terms, through the patient's own curiosity, triggered by the patient's own image on a screen.

She then reviews the scan on her PC, conducts a clinical examination using her intraoral camera, takes additional images, and if required, moves to OPG or diagnostic videos. The AI report is the first layer. The clinical examination is the second. Together, they are more powerful than either alone.

The clinic also runs a dedicated AI screening advertisement,  they ran it for free consultations and patients walked in specifically because of the AI diagnostic offer.

We ran an ad for scanO, that we are giving AI consultation, AI diagnostics. People were walking in for the AI consultation. We were giving it for free.

What Patients Do With It

The reach of scanO at Ivy Dental Clinics has extended well beyond the patients themselves.

The clinic shares space with a skin branch. The skin therapist, the dental therapist, the office boy; they all scan themselves. Regularly.

They like it, so we have a skin branch also. The skin therapist, the dental therapist, the office boy; they like to scan themselves.

Then there are Dr. Mallika's children.

Even my kids - they had an amazing experience with it. When they come to the clinic once a month, they scan themselves. 'Kitna mazaa hai - my mom, it's like a robot which is talking, you know, like Siri.' Something which is talking to you, animated - it is an amazing thing. That is the catch point.

A machine that a child finds magical is a machine that removes dental anxiety at its root. For a profession that loses patients to fear before they even sit in the chair, this is not a small thing.

The Three Metrics

Dr. Mallika gives an honest, nuanced answer on consultation time; and it is more interesting than a simple percentage.

I think there is not a big difference just with the acceptance level. They are more accepting toward the treatment process. Other than that, I don't think there is much time management difference.

This is the observation of a doctor who sees time differently because she runs an ethics-first, no-pressure practice. The time saved is not in explanation,  it is in persuasion. The conversation that used to require convincing now begins with the patient already partially convinced. The scan has done the groundwork. The doctor walks in to confirm, not to sell.

 40% to 50% - Case Conversion That Changed Significantly

My conversion rate is around 40%. So with scanO, it's almost a 10% increase - which is a big amount. With 40% it's almost 50% now. My conversion rate has increased.

A 10 percentage point improvement in case conversion for an ethics-first practice that does not push treatments is not a small achievement. This is not conversion driven by pressure, it is conversion driven by evidence. Patients who see their diagnosis convert at a higher rate because they believe it.

Patient Trust - Dual Validation Is the New Standard

Dr. Mallika's observation on patient trust is one of the most thoughtful in this entire series.

"For sure it builds trust. But patients need both things - a human touch and a machine second viewpoint - to make sure that yes, this is it. They need assurance from both sides."

This is the new model of patient trust in dentistry: the doctor's clinical authority validated by the machine, and the machine's AI output validated by the doctor. Neither alone is sufficient. Together, they create a level of confidence in diagnosis that neither can achieve independently. The machine is impartial. The doctor is human. The patient needs both to feel completely sure.

The WhatsApp Report - And the 20% Who Come Back

Dr. Mallika has a protocol for attendees and bystanders - everyone who accompanies a patient to Ivy Dental Clinics gets offered a free AI scan. Every single one.

Every patient at our clinic or their attendees - they come and they get one scan of AI.

And the WhatsApp report travels.

They have shared it with their family, and then somebody from their family came back to get this. There have been cases - I think 20% of cases like that.

One in five patients who share their report with a family member generates a new patient visit. Without any marketing spend. Without any follow-up call. Just a report on WhatsApp, shared at the dinner table.

The Moment That Defined It

One day, the scanO device had a network issue and went offline for a short period.

Patients noticed immediately.

One day it was not working because of network issues and patients asked - 'What's the problem? Does it work on the internet? Why is there a problem? How will it work?' They definitely missed it.

A device that patients ask about when it is not there is not a nice-to-have. It has become part of what patients expect from the clinic. It is part of the experience of coming to Ivy Dental. Its absence is felt.

How scanO Changed Preventive Dentistry at Ivy Dental

Preventive care - pit and fissure for children is identified early, and they know the progressive side of it by seeing the future. It's been quite easy to make them understand that this can progress - even if they brush and maintain hygiene. It's easier.

The scan's sensitivity to early-stage findings, stains, slight misalignment, early pit and fissure caries; gives Dr. Mallika had a clinical conversation she could not easily have before. Not because she did not know these things needed attention, but because patients could not feel what she was describing.

Now they can see it. And seeing something early, before it becomes painful, is the entire point of preventive dentistry.

Her Advice to Every Dentist Considering scanO

For sure patient awareness - they should get it and they'll see the change in their practice. It's quite an engaging thing to be kept in the reception area. If patients get bored of waiting, they can use it. I would highly suggest keeping it in the waiting area.

She also has a specific placement recommendation from experience: position the device so the patient faces a wall, not the waiting room.

Sometimes patients may not see it, but sometimes they get uncomfortable opening their mouth in front of others. It's positioned so that they face towards the wall - placed nicely. Then it's good.

And her bigger vision: create a dedicated AI screening area within the clinic, a space that signals to every patient walking in that this is a practice that takes diagnostics seriously.

Her One Ask for the Product Team

Dr. Mallika has an engineering-minded observation; she holds one patent of her own, so she thinks in terms of design and mechanism.

The camera is not in line with the screen, so you cannot look at the screen and go for a picture. Maybe you can modify the design - place the camera horizontally, or change the angle so the screen will be in front. The camera needs to be in between, in line with the screen.

She also flags the image quality for posterior teeth - a consistent field observation across high-volume users that the product team should take seriously.

In One Line

When asked what she would say to a dentist on the fence about scanO, Dr. Mallika brought it back to the fundamental problem it solves:

There is a major mistrust and trust deficit between patients and dentists in India. The machine bridges it. They trust the machine. They need humans too. But the machine starts the conversation that the doctor used to have to fight for.

That is the case for scanO in one sentence; from a doctor who built her entire practice on the principle of earning trust rather than demanding it.

— Dr. Mallika Choudhary, MDS Endodontist, Clinical Head, Ivy Dental Clinics, Sector 8, Chandigarh
Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Other Case Studies